Finger #21

Campaigns aren't cheap, and despite his public distain for wealth and American capitalism, Bernie Sanders does need a revue stream. As a result of his younger following, the powers of the internet as well as major clothing manufactures have come together to create a clothing line with Bernie as the star- the proceeds going to his campaign. What makes this different than any other merchandise seen from any other politician is that it is not what one would expect? Instead of New Times Font, and the traditional patriotic debacle plastered across normal campaign hoodies and mugs, Bernie’s team has opted for prints such like this, with bright, pastel colors and an overall alternative, urban outfitters vibe. And it’s working. Already, his merchandise sales are over twice as greater than all the republicans and Hilary Clinton's combined. They are so popular that they are seen more a fashionable tool then a political statement by teenagers, who wear such clothing in order to 'send out good vibes' By taking to social media and following current trends, Bernie is reaching out to a slew of people that other candidates have generally neglected- the younger Americans. Even though they may be less powerful (and less able to donate) crowd, they have allowed what should have been a short campaign to run to the point where Bernie has a real chance of winning the democratic nomination. This tee shirt is more than just a social media icon- it is changing the face of what it means to run a successful campaign.